NEOM selects GHM for Trojena
General Hotel Management Ltd (GHM) has announced a strategic agreement with NEOM Hotel Development, the developer of a future-centric hospitality ecosystem in the northwest corner of the Kingdom of Saudi Arabia, to manage The Chedi Trojena.
GHM is the second hotel partner for Trojena – a unique perennial mountain destination and host venue of the 2029 Asian Winter Games.
Nestled within the Slope Residences atop the mountain peaks, The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters: Gateway, Discover, Valley, Explore, Relax and Fun. The hotel’s location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programmes. Its design blends harmoniously with the surrounding landscape, with nature trail paths and a thoughtful public realm for healthier living. The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with uninterrupted views overlooking the Lake of Trojena.
The design narrative for the hotel will be imbued with the kingdom’s rich history with a nod to Trojena’s futuristic architecture for a contemporary appeal befitting its awe-inspiring destination. The essence of GHM’s hallmark ‘A Style to Remember’ lies in its seamless delivery of 19 refined touchpoints of the group’s Guest Experience Signatures. Each touchpoint melds GHM’s mastery in accentuating contemporary Asian designs with local nuances for a pronounced sense of place, guided by six branded essences: timeless, elegant, personal, contemporary, authentic, and sensorial.
Trojena is slated to welcome its first guests in 2026. In its aim to become a hub for world-class tourism and recreation never before offered in the Gulf countries, the mountain destination will also feature 30km of ski slopes for visitors of all ages and levels, ultra-luxury and wellness hotels and resorts as well as over 100 indoor and outdoor experiences available all year-round.