Wyndham braces for Ramada growth
Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across more than 95 countries, has announced the reintroduction of direct franchising and management rights for its Ramada by Wyndham brand in the Kingdom of Saudi Arabia, replacing exclusive master licence agreements for the brand in the country.
With more than 900 hotels globally, Ramada is Wyndham’s largest brand in Europe, Middle East, Eurasia and Africa (EMEA), with over 200 hotels in approximately 40 countries in the region, of which over 30 in the Middle East and Africa region alone.
The move is aligned with Wyndham’s’ strategy to expand the brand in the wider Middle East and Africa region, where the Company’s development pipeline includes approximately 26 hotels, of which nearly 60 per cent are under the Ramada portfolio.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “Ramada by Wyndham is not only our biggest brand in EMEA but also one of the most well-known brands by travellers around the world. This strategic move marks an important step in helping us further expand in a high-potential market like the Kingdom of Saudi Arabia, where there is a significant need for high quality mid-scale hotels. We are committed to contributing to the development of the Kingdom’s tourism through the expansion of our mid-market and economy presence, to help bring even more accommodation options to suit all visitors to the Kingdom.”